Well, that’s a bit spooky! Here I was talking about the Mondeo TVC and how I had thought it was an ad for Sony – only to find the latest offering from Sony on YouTube. I reckon it’s pretty damn cool – it’s a ‘real’ stop animation and apparently used 2.5 tonnes of Play Doh.
I’ve been reading a lot of articles in the last few days on the movement away from traditional advertising media (print and TV) into the online space. It’s happening subtly – large companies are creating spaces that will appeal to their clients, and if they can create a community then the dollar benefits follow. An […]