I’ve just finished watching Sunday on TVNZ . The first story was about the recent spat between the Joneses Real Estate company, and the REINZ (Real Estate Institute of New Zealand). Chris Taylor of the Joneses talked about their flat fee structure. All of their agents are on salary so that, they say, effectively removes […]
Sugar bought a cheap muffin recipe book a week or so back. I got stuck in and made these yummy Fruit and Nut Scrolls which were quickly devoured at a recent lunch. Here’s the recipe: 3 cups self-raising flour 2 teaspoons caster sugar 50g butter 1.3 cups buttermilk For the filling use: 1/4 cup sultanas […]
Half the world is starving, there’s a war in Iraq where people are dying, global warming threatens to sink the planet, and Ellen deGeneres weeps publicly about a puppy. I could not believe what I was seeing! If I didn’t think she was already being over psychoanalysed then I’d say she needed some serious psychoanalysis. […]
Well, that’s a bit spooky! Here I was talking about the Mondeo TVC and how I had thought it was an ad for Sony – only to find the latest offering from Sony on YouTube. I reckon it’s pretty damn cool – it’s a ‘real’ stop animation and apparently used 2.5 tonnes of Play Doh.
I’ve been reading a lot of articles in the last few days on the movement away from traditional advertising media (print and TV) into the online space. It’s happening subtly – large companies are creating spaces that will appeal to their clients, and if they can create a community then the dollar benefits follow. An […]
I delivered a presentation last week in Auckland to clients of an advertising agency we partner with. Some of what we talked about was how businesses could use social networking sites to promote their brand. We don’t know of any New Zealand businesses doing this but it’s commonplace in the USA. The way we could […]