Daily Archives: July 1, 2008

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Weetbix rugby cards

Finally, the NZRU have come to their senses and started associating their brand with something worthwhile: Weetbix. One of my boys has great difficulty being enthusiastic over breakfast. This morning we discovered the box in the Weetbix packet that will hold, and protect, the soon-to-be-released rugby Stat Attack II cards. The game was on: I […]

Newspaper marketing

The Dominion Post has been running an aggressive campaign in our neighbourhood…free newspaper five days a week for three weeks…the promotion has just ended. Nearly every driveway in the local environs had the promotional paper – you could tell promotion from actual by the distinctive packaging. Last night I got a call from the Fairfax […]