Warners withdraws videos from YouTube

Warners and YouTube failed to come to an agreement that would “appropriately and fairly compensate recording artists, songwriters, labels and publishers for the value they provide”and as a consequence have demanded the withdrawal of their artists from YouTube.

YouTube has always been a great way to promote artists and thereby encourage music sales. My personal experience is a case in point.

I don’t listen to commercial radio. The only music referrals I get are from friends, and from reading magazines. Last Friday a friend rang to suggest we go to see Fleet Foxes in January. I hadn’t heard of them so went straight to YouTube, watched a few tracks and then promptly bought a ticket to the concert, and then on the Saturday a copy of their CD.

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Now, that artist just made a stack of money off me just by being on YouTube. For the sake of a few cents per view Warners may have potentially cut off income from the artists they are withdrawing.

Give and you shall receive…it actually works. Warners needs to learn this lesson.

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