I delivered a presentation last week in Auckland to clients of an advertising agency we partner with. Some of what we talked about was how businesses could use social networking sites to promote their brand. We don’t know of any New Zealand businesses doing this but it’s commonplace in the USA. The way we could […]
Sunday night seems always to be the night that new TV ad campaigns are launched. One is the Erin Brockovich Noel Leeming “Real Deal” effort, and the other was the Ford Mondeo “Make Room” campaign. It’s interesting that both the companies and the ad agencies think that both these TVC’s are going to be effective. […]
Webstock is coming around again – 11-15 February 2008. Looks like a great range of speakers. And they are auctioning off the first lot of tickets on TradeMe . Check out the lineup here: http://webstock.org.nz
The hot news in technology is the launch of the iPod Touch – in a 8GB and 16 GB version. Unlike the iPhone these little beauties will be avaialbale in New Zealand from September 28th. Both have: Revolutionary multi-touch interface 8.89cm widescreen color display Wi-Fi (802.11b/g) Safari, YouTube and iTunes Wi-Fi Music Store 0.8cm thin […]
There’s only one working day before the Unsolicited Electronic Messages Act comes into force. I’d be really interested to know if the amount of spam in your inbox reduces dramatically on 5 September 2007. My prediction is a big fat NO! All that seems to be happening to me lately is heaps of mail informing […]
Well, Games Gadgets and Geeks is over for another year. We got around 180 registrations, and probably 110 turned up. Speakers ranged from Brian Sweeney (head honcho at Sweeney Vesty and the man responsible for NZEdge), Denise Bach from Yaktivate, Mario Wynands from Sidhe Interactive, Glynn Foster from Sun Microsystems talking about Project Indiana, and […]