It’s interesting that both the companies and the ad agencies think that both these TVC’s are going to be effective.
Erin Brockovich might be a household name to movie goer’s – or she was 7 years ago when the movie bearing her name was released, starring Julia Roberts. I can’t see the connection between a woman who campaigned against the contamination of drinking water, and a commercial business that sells whiteware and electrical goods. So I’m skeptical, and cynical about this campaign from the start, even though the real Erin says she agreed only to front the campaign if she could say what she wanted.
Then there’s the Mondeo TVC for Ford shown here with commentary by the director. YouTube
Sugar and I sat there trying to guess what they were trying to sell. I guessed a new fuel (it had an air of BP about it)…Sugar guessed a new Sony ad, since it involves lots of coloured balloons (like the bouncing balls and the splashing paint campaigns Sony has recently executed).
Wrong – it’s a very London based ad (they’ve realised that All Blacks aren’t selling cars at the moment) which shows old cars floating away by way of balloon, ‘making room’ for the new Mondeo. It was way too ethereal…but then I’m just the guy they’re trying to sell to aren’t I? So what do I know?
On another more positive note, Click Suite (where I am an Account Manager) was part of the team that won Best of Show for the RaboPlus campaign at the Effies (Advertising Effectiveness Awards). The campaign was led by Ogilvy (Auckland). Click Suite is the online agency.