Posts tagged: Push Play

Push Play stopped

The Sunday Star Times reported on May 3 that John Key and the National Government are following through on overhauling the sporting sector. This includes cutting budgets at SPARC, the agency that gave us Push Play and Mission On.

The jury is out on Mission On and whether it has provided impetus to young people to do things other than sit in front of a television or computer screen. Ironically Mission On was based around a website, and so Key immediately dismissed it as being a waste of tax money. In fact, Key suggested they could provide sporting equipment to every primary school in the country for the money spent on the Mission On site. This may have been true but it takes teachers to teach, and giving kids soccer balls is less than half the solution. And what do the 28,268 kiwi kids who have signed up to Mission On do once the website is closed down. National would have them join the local rugby club.

The Push Play campaign has surely been successful in getting New Zealanders to think about making healthy choices. “Take the stairs instead of the lift”, “Exercise for 30 minutes every day”…all of these little homilies, that I remember, are as a result of the long term Push Play campaign.

It seems ludicrous to me that a government that will, and is, witnessing an increase in obesity and associated health problems is removing this sort of encouragement from our daily lives. They say they will concentrate on providing funding to sports clubs. This will only target some of New Zealand.

The effectiveness of campaigns like Push Play and Mission On are difficult to measure. But that doesn’t mean we should throw them out.

SPARC are now going to align their strategy with National’s objectives – concentrating on school sport, children’s sport, high performance development and identification of our next sporting heroes. Anyone not already a member of a sports club will undoubtedly miss out.

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