Since coming back from our sojourn overseas I noticed a new taxi firm has started in Wellington.
Green Cabs runs a fleet of hybrid Toyota Prius cars. They have a very distinctive paint job so would be hard to miss on a cab rank. It’s not a new concept – from a Google search there are companies in London and San Francisco doing the same thing.
But already the new cab off the rank has raised the ire of the Taxi Federation. The Green Cab company claim that they are the first to run hybrid cars. This has prompted Tim Reddish (Executive Director of the Taxi Federation) to hit back.
Green Cabs has a highly visible profile and should appeal to punters who care about the environment. To celebrate the launch of the company they are ‘organising’ the planting of 10,000 trees in Honduras – presumably (I’m such a cynic) because it’s cheap to do so.
Either way, congratulations to a great idea.