Following on from my post on April 3, 2008 – here’s another attempt by a big brand to recreate the domino effect, using items other than dominoes.

YouTube - Guiness Tipping Point

This ad cost US$20 million.

The clever clod that made the Smashing Creme Eggs ad probably spent a lot of time, but otherwise in the region of NZ$100.

The Guinness ad more closely resembles the Honda TVC which came out several years ago, and was shot in one continuous take. The Honda TVC is truly magnificent. The Guiness one, while it looks good, might only be a series of well directed cuts, rather than one take – which to me lessens the message.

It was directed by the same chap that did the bouncing balls TVC for Sony – for its time a big idea and a very successful one.