What a day. Helen Clark called it a ‘storm in a teacup‘.
How could I have ever imagined a small thing like the acquisition of an American stock photo by a Labour Party designer could get the whole country so riled? My humble blog post today alone had 1909 hits (as of 11.20pm) – that’s up from the normal 50-60 per day by quite a large margin. The news media, rightly or wrongly, went wild.
I make no apologies for having brought notice to ‘that photo’. Like I said, I’m an ex-photographer. I know that there are cheap ways of getting good quality images that don’t include sourcing images from offshore. Anyone with a digital camera and a half decent eye for composition, could have taken a pic of a willing and happy Labour Party supporting family. And I’m sure with a minimum of effort they could have found a family willing to do it – really.
The point for me is that the brochure is selling New Zealand policy from the Labour Party, and to that end it needed to be completely authentic. I shouldn’t need to excuse the fact that I respond to visual cues more than the Prime Minister or Michael Cullen does – I can rightly be offended that an American family is used to ‘sell’ their policy – from my visually skewed perspective it simply isn’t right.
My revelation of this design cock-up should in no way support the notion that I am a staunch supporter of the National Party. You will see from recent posts that I am more of a critic of National than I am of Labour. Both parties have made embarrassing mistakes – take John Key’s Cold Play copy for instance. It seems that whoever is advising either party on design is not doing a particularly fine job on crossing t’s and dotting i’s.
In two days time this will all be forgotten. My blog traffic will slip back into a more regular pattern. The government will not topple because of ‘Skinnygate’ – they will topple of their own volition, and without my help.