Well, that’s a bit spooky! Here I was talking about the Mondeo TVC and how I had thought it was an ad for Sony – only to find the latest offering from Sony on YouTube. I reckon it’s pretty damn cool – it’s a ‘real’ stop animation and apparently used 2.5 tonnes of Play Doh.
Sunday night seems always to be the night that new TV ad campaigns are launched. One is the Erin Brockovich Noel Leeming “Real Deal” effort, and the other was the Ford Mondeo “Make Room” campaign. It’s interesting that both the companies and the ad agencies think that both these TVC’s are going to be effective. […]